One official definition of a search engine is that it is a tool that enables users to locate information on the World Wide Web.
Search engines allows someone to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of items that match those criteria. This list is often sorted with respect to some measure of relevance of the results.
There are basically three types of search engines: human indexed (a.k.a. directories), spider (a.k.a. robots or crawlers) indexed and those that are a combination of the two. Without search engines it would be basically impossible to find anything on the internet without knowing the specific URL address.
Search engines are a major part of the internet. Most internet traffic (around 80%)is generated through the use of search engines.
Search engines use spider software which combs the internet looking for documents and web addresses. The documents and web addresses are collected, indexed and stored in a database. Different search engines index different information. Some index all the content in a web page, some index the content and meta tags, while others only index the title.
When a search engine user enters words to be searched, the database looks for words that match. The search engine then generates results with links. So in effect, you’re not really searching the web, you are searching through the database of indexed pages that the spider/crawler/robot has found previously.
Search Engine Optimization Keywords & Keyphrases
A good search engine optimizer knows how important it is to use the right keywords. It is essential that you narrow the field.
For example: you sell cars. But what type of cars? Making “car” your keyword would be a mistake. Firstly, the field is so broad that the search result for “car” comes up with everything from “car yards” to “rental cars” to car magazines.
Narrow the field! What type of cars to you sell? Used cars? New cars? A particular brand? Where are you located? Where do you sell? You could come up with a couple of keywords: “used car sales” or more along the lines of a keyphrase: “used car sales Sydney” or “Sydney used cars for sale”.
Keyword and Keyphrase Tips:
- Try not to use highly competitive keywords
- When constructing keywords think from your searchers point of view – what words would you type into the search field? What exactly are you looking for?
- Do a search on the keywords you have come up with. What are the top search results? Are they your competitors? If they are, see what they use as their TITLE tag.
- Never, ever list your keywords anywhere in your page content. This is called search engine “spamming” and is frowned upon. It is cheating and ethically inappopriate. Search engines are smart enough to find and eradicate sites that do this.
- Fix the title and meta tags on each page to include the keywords specific to that particular page.For example: for this page, “Keywords and Keyphrases”, the title tag is “Keywords and Keyphrases for SEO – iPower Search” and the keyword meta tags include “keyword and keyphrase” and “keywords”. It would be senseless to add keyword meta tags such as “copywriting” or “link popularity” in this page.
What is SEO?
Search engine optimization (SEO) is a method of helping a web site increase the amount of visitors it attracts by ranking high in search results. The higher the web site ranks, the more likely it is to be visited. A high ranking is essential as the majority of search engine visitors generally only look at the first page or two of the search results.
When a web site is especially developed with search engines and rankings in mind, this is known as search engine optimization. Over 80% of internet traffic is generated by search engines. In fact, you probably found us through a search engine or some form of internet marketing.
According to the Computer Industry Almanac Inc there are currently 945 million people with access to the internet. In Australia there are around 13 million active Internet users, 2.22 million of which have access from home. These numbers are almost overwhelming when you think about it. But just imagine if your web site was in the top 10 or 20 search results. The internet can be a limitless resource of potential customers for your business.
What is Internet Marketing?
The main goal of Internet Marketing is to drive targeted internet traffic to your web site.
Although the term ‘Internet Marketing’ might imply marketing on the internet, Internet Marketing is really about both online and offline web site promotion.
Online promotion could be anything from search engine marketing (SEM) to banner advertising. Offline promotion can consist of traditional forms of advertising such as TV ads, radio or print advertisements.
Internet Marketing can be a very useful strategy for business promotion. It can be used to promote brand awareness, improve a corporate identity, create and online presence or simply increase the number of visitors to a web site.
iPower Search is all about maximizing your online presence and giving you a competitive edge over your competitors. Having a web site involves much more than simply having a few pages online describing your business and who you are.
Being online is another avenue of business promotion. Being online is another entrance into your store. Another way that your customers can access you whenever it suits them. 24 hours a day, 7 days a week, from anywhere in the world!
If you can’t be found online, it’s similar to having a real-life store or office hidden away in a dark alley somewhere with no front door! No one knows you exist.
iPower Search is here to help you reach all your potential customers and drive these people to your site, then inspiring them to buy your product or service.
It is our job to review your site, make recommendations to you, then help you to implement them. We then constantly monitor your site to see how well it does with the changes. More changes might need to be made to the site to get better results. After that, the site needs a little tweaking every now and then to keep things running smoothly.