Internet Marketing

What is Internet Marketing?

The main goal of Internet Marketing is to drive targeted internet traffic to your web site.
Although the term 'Internet Marketing' might imply marketing on the internet, Internet Marketing is really about both online and offline web site promotion.
Online promotion could be anything from search engine marketing (SEM) to banner advertising. Offline promotion can consist of traditional forms of advertising such as TV ads, radio or print advertisements.
Internet Marketing can be a very useful strategy for business promotion. It can be used to promote brand awareness, improve a corporate identity, create and online presence or simply increase the number of visitors to a web site.

Internet Marketing is a major component of electronic commerce. Internet marketing can include content management, online public relations (email), customer service and sales. As internet access is becoming more popular electronic commerce and internet marketing is playing a larger part in business marketing strategies.

Internet Marketing includes:
Pay per click (PPC) is an advertising technique used on websites and search engines.
Advertisers big on keywords that attract their target market, these ads are called sponsored links or ads and appear next to organic results on a search engine page. The advertiser pays only when the user clicks on the ad.

E-mail marketing is a form of direct marketing using electronic mail.
E-mail marketing refers to:

Affiliate marketing is a method of promoting business in which an affiliate is rewarded for every visitor, customer and/or sale through their efforts.

Internet marketing also includes search engine marketing.
Search engine marketing is a set of methods use to increase a websites visibility in search engine.