Internet Marketing

Link Popularity

Link popularity, as the name suggests, is about the number of links that go to your site (a.k.a. backward links). Link popularity has been deemed and important internet marketing strategy as many search engines use it as a factor in determining the ranking of your web site.

Link popularity is a measure of the quantity and quality of the sites that link to yours. Search engines don't just count the number of links to your site, but also the quality of those links. Quality is measured on the links coming from sites similar to yours, focusing on similar keywords and also on the links coming from categorized directories or industry-specific portals.

If other sites are willing to link to your site, then yours must have something of interest on it and be 'worthy' of being linked to. This is where writing appropriate, interesting, relevant content (a.k.a. copy/copywriting) comes into play. Over time you'll probably find that if your content is consistently relevant to a specific subject, topic or industry, people will start linking to your web site, and thus your link popularity increases! So it is really important that your web site content is written with purpose and intention.

Be warned though... there are a huge number of "link farms" offering to increase you link popularity. Stay away from them! They rarely, if ever, equate to quality links.