Internet Marketing

Paid Placement

Paid placement programs work a lot better than paid inclusion programs do. Paid placement is about paying a search engine for a high ranking based on selected keywords.

We here at iPower Search use the term "paid placement" to refer to guaranteed placement, but you may come across web sites that call it "pay for placement," "pay for performance," "CPC (cost-per-click) listings" or "PPC (pay-per-click) listings". CPC and PPC listings are generally ads that are only paid for by the advertiser when a user clicks on the ad. Read more about PPC here.

Most major search engines with large amounts of traffic accept paid listings.

Although you are guaranteed inclusion and a ranking, your ranking position itself can vary.

Paid placement is a great internet marketing tool for those who want online exposure quickly. And if your budget allows, paid placement can be a viable long-term strategy.