Internet Marketing

Pay-Per-Click (PPC)

Pay-per-click advertising can be a cost effective method of internet marketing. The main idea behind PPC advertising is that you drive internet traffic to your web site by targeting a web audience using keywords specific to your product, business, industry etc.

Search engines generally list the PPC advertising in sections entitled "Sponsored Links". As a PPC advertiser, you can 'bid' on keywords to have your site listed as close to the top of the search results for those keywords as possible. Your keyword 'bid' price is usually known as a cost-per-click (CPC).

The CPC amount depends on what the advertiser sets. You can set any amount as your maximum CPC. Setting the 'right' amount for maximum results takes time, monitoring and tweaking of CPC's and keywords.

What you actually spend on an ad 'click' will depend on where the ad was positioned in the results at that time.